The changing role of librarians in the digital world: Adoption of Web 2.0 technologies by Pakistani librarians

Purpose – The aim of this study was to explore the pattern and extent of the adoption of Web 2.0 technologies by Pakistani librarians. Design/methodology/approach – A survey was conducted using web-based surveying software (SurveyMonkey) and Pakistan based LIS e-mail discussion groups. Professional librarians serving in all types of libraries participated in the study. Findings – Instant messaging, blogs, social networking and wikis were the most popular Web 2.0 technologies. Librarians adopted such technologies in their professional and personal lives. Gender, length of professional experience and place of work have no effect on the frequency of use, while perceived skill level of internet use and perceived ease of Web 2.0 use have a significant effect on the frequency. Lack of computer literacy, and lower availability of computers and internet facilities were the major hindrances of Web 2.0 adoption by librarians. Awareness and training programs could enable librarians to cope with Web 2.0 technologies. Research limitations/implications – Due to the use of a non-probability/non-representative sampling method, the results cannot be generalized. Practical implications – This study will create awareness among LIS professionals toward the use of advanced technology in their professional environment. The findings of this study will contribute to the successful adoption of Web 2.0 in libraries. Originality/value – This is the first study on the adoption of Web 2.0 technologies in Pakistani librarianship.